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Customers were able to experience the new rear-camera
view on the Dash 8 monitor.
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Distributors, sales representatives and their customers
found Komatsu’s booth to be a perfect meeting place.
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Customers had the opportunity to learn more about
Komatsu’s latest equipment innovations.
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A live theater presentation featuring actual customer
testimonial videos drew thousands of customers into the booth.
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Komatsu shows off the latest Rotary Bushing Track “PLUS” (Parallel
Link Undercarriage System) technology.
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Komatsu
participated in the CONEXPO-CON/AGG 2008 trade show that ran from March 11 to
15 at the Las Vegas Convention Center in Las Vegas, Nevada, in the United States.
CONEXPO-CON/AGG is the largest North American gathering place for the construction
industries, attracting more than 140,000 industry professionals from over 130
countries besides the United States who attended to review new products, meet
with more than 2,000 suppliers, network with peers and become educated and trained
on the latest industry developments.
The goals for the show were to introduce
as many people to Komatsu’s new products, enhancements and applications,
capture leads for its distributors, communicate its focus on support (parts,
service, training and KOMTRAX machine tracking system). Under Komatsu America
Corp.’s (KAC) slogan “Proven Commitment / Proven Results,” Komatsu
continued marketing and sales dialogues with current and prospective customers
at the event.
Komatsu’s 2,787-m2 (30,000-ft2) exhibit space featured the
introduction of new products like the D39 bulldozer (completely redesigned based
on the success of the D51 bulldozer) and the WA250PZ parallel tool carrier, along
with 22 other machines ranging from the new PC35 and PC45MR series compact hydraulic
excavators to the large WA800 wheel loader.
Komatsu Booth Well Received by Numerous
Visitors and Distribution Partners
Komatsu was pleased with the strong attendance
at the booth. Many people spent time meeting with their distributors, product
managers and management team, “kicking the tires” on Komatsu equipment
and viewing a 14-minute video presentation that highlighted Komatsu’s overall
value proposition, new products and customer testimonials. Visitors were also
eager to learn about KOMTRAX. The Komatsu Challenge, an interactive video game
in which up to six people at a time are able to test their skills driving a Komatsu
truck down a haul road, also added to the fun and entertainment.
Komatsu received
strong feedback from its distribution partners who felt our product teams were
well-prepared to engage with visitors, answer their questions and capture relevant
information to generate qualified leads. There was positive buzz about the new
products and a lot of attention and interest in KOMTRAX.
The event was complemented
by a day-long strategy meeting with over 300 members from Komatsu’s distribution
partners and senior leadership from Komatsu Ltd. and KAC participating. Also,
a well-attended press conference was held to kick off the event along with meetings
and presentations with customers, distributors and analysts.
In short, the trade
show provided one of the best venues to meet prospective customers who have not
considered Komatsu in the past and get together with current customers to introduce
new products and applications. For more information on CONEXPO-CON/AGG, please
visit the website: www.conexpoconagg.com
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